HUGIN
01

Account management · Use case

Walk into the renewal knowing what nobody else remembered.

An agent has to prep the Acme renewal. On paper it looks safe. Underneath, your team already knows what's wrong, what works, and how to run it — Hugin just hands the agent all of it.

On paper

Healthy
94 / 100

Health score

30 days

To renewal

Everything looks fine. It isn't.

The risk the CRM won't surface

Three things underneath, quietly about to sink it.

01 — Usage is sliding

−22%active seats,
last 60 days
Live from HubSpot

02 — Your champion went quiet

SL
Sarah Lin
Champion · silent 14d
now reports to
MO
Marcus Okafor
VP Finance · holds budget

The person who loved you is gone from the thread. The new decision-maker has never heard your value story.

Seen in Gmail + Meet

03 — Nobody's watching

62days

since anyone on your exec team touched this account. The relationship went cold without a single alert.

Across CRM + tickets

What's already proven

But you've beaten this exact account before.

7/9at-risk renewals your team saved last year did the same two things first. The losses skipped them.

Saved · Initech

Same 20% slide. Your CSM re-engaged the new exec early and led with the ROI model.

→ Renewed, with a 2-year expansion

Lost · Globex

Same profile. The team waited on a quiet champion and never addressed price.

→ Churned at renewal

From closed-won + churn retros

How your team actually runs it

And there's already a play for exactly this.

Not a generic script — the renewal play your team runs today.

01
Re-engage the economic buyer
Marcus now — before anything else.
02
Present the usage recovery plan
Get ahead of the number, don't wait for it.
03
Lock the multi-year before EOQ
While the ROI story is fresh.
Your playbook in Notion

Hugin already held all of it — the live risk, your track record, and the play you run — connected.

Continuously synced

Then the agent does the work

So the agent preps the call like your best CSM.

Acme renewal · call briefdrafted by the agent
01
Open with Marcus, not Sarah
He holds the budget now — and has never heard your value story.
02
Lead with the recovery plan, then the ROI model that saved Initech
Get ahead of the 22% slide with the proof that's already worked.
03
Close by locking the multi-year before EOQ
Exactly the play your team runs — while the ROI is fresh.

Hugin supplied the context — the risk, the proof, and the play. The agent wrote the brief.

Make your account-management agents work like your best CSM.

Connect the tools where account work happens, then give each agent the real context for the call.

Coming soon